Privacy Policy

At Belle & Blush, we value your trust and are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our online store, belleandblush.in, or interact with our services. By using our website, you consent to the practices described in this policy.

Privacy Policy for Belle & Blush

1. Information We Collect

We collect information to provide you with a seamless shopping experience and improve our services. This includes:

Personal Information: Name, email address, shipping/billing address, phone number, and payment details (processed securely via third-party gateways).

Account Data: Username, password, and purchase history (if you create an account).

Technical Data: IP address, browser type, device information, and cookies (see **Section 6**).

Behavioral Data: Pages visited, products viewed, and interactions with our website.

2. How We Use Your Information

Your data enables us to:

Process orders, fulfil purchases, and deliver products.

Communicate order updates, shipping confirmations, and customer support inquiries.

Personalize your experience with tailored recommendations and marketing (with your consent).

Improve our website, services, and product offerings through analytics.

Prevent fraud, comply with legal obligations, and enforce our Terms of Service.

We do not sell your data. However, we may share it with trusted third parties in the following cases:

Service Providers: Payment processors (e.g., Stripe, PayPal), shipping carriers (e.g., UPS, FedEx), and IT/analytics partners.

Legal Compliance: To comply with laws, respond to legal requests, or protect our rights.

Business Transfers: In the event of a merger, acquisition, or sale of assets.

4. Your Rights & Choices

You have control over your data:

Access/Update: Log into your account to review or edit personal details.

Opt-Out: Unsubscribe from marketing emails via the link in each message.

Data Deletion: Request deletion of your account/data (subject to legal retention requirements).

Cookie Preferences: Manage cookie settings through your browser (see **Section 6**).

To exercise these rights, contact us at privacy@belleandblush.com.

5. Data Security

We implement industry-standard measures to protect your information:

SSL encryption for data transmission.

Secure servers with restricted access.

Regular security audits and PCI-DSS compliance for payment processing.

While we strive to protect your data, no system is 100% secure. Please safeguard your account credentials.

6. Cookies & Tracking Technologies

We use cookies to enhance functionality, analyze traffic, and personalize content. Types include:

Essential Cookies: Required for site functionality (e.g., cart retention).

Analytical Cookies: Track usage patterns via tools like Google Analytics.

Marketing Cookies: Deliver targeted ads (e.g., Facebook Pixel).

You can disable cookies via browser settings, but this may affect site performance.

7. Children’s Privacy

Our services are not intended for individuals under **16**. We do not knowingly collect data from minors.

8. International Data Transfers

If you’re outside our operating country, data may be transferred to and processed in jurisdictions with varying privacy laws. We ensure transfers comply with applicable regulations (e.g., GDPR).

9. Policy Updates

We may update this policy periodically. Changes will be posted on this page with a revised effective date. Material changes will be communicated via email or site notifications.

10. Contact Us

For questions, requests, or concerns about this Privacy Policy, email us at contact@belleblush.in or write to:

Belle & Blush

Attn: Privacy Officer

Belle & Blush
Block B, Gali No. 41, West Kamal Vihar
Burari, Delhi – 110084
India

Effective Date: 06-04-25

Empowering your style begins with trust. Thank you for choosing Belle & Blush.

For related policies, review our Terms of Service and Shipping Policy.

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